Does the Sky Sport deal work financially for League 1 clubs
Nov 12, 2024 13:06:04 GMT
vaughan likes this
Post by madridgas on Nov 12, 2024 13:06:04 GMT
Interesting comments from the CEO of Cambridge United (Business of Sport on You Tube) suggest that the Sky Deal works for them, even with them recently having a crowd 1k down (albeit that might have been partly due to them being on their losing run).
EFL income has gone from £119m pa under iFollow to £179m pa. I was under the impression that iFollow income was split based on each clubs subscribers, but under the new Sky deal it is quoted as being 80% Championship / 12% League 1 / 8% League 2
So IF iFollow was on that basis, Rovers would have received £119m x 12% / 24 = £595k
They now get £179m x 12% / 24 = £895k. £300k more than last year + Overseas iFollow income still. The increase equates to £13k a game, so this weekend, with Tickets in the Thatchers for £20, we are talking about 650 fans. Less when you take into account drinks, food bought and that's not taking into account the atmosphere
Clearly if you are doing well with big / sell out crowds, it's great news, if you are down the bottom with crowds impacted, it's probably a great buffer. Certainly helps the clubs with small crowds best,
EFL income has gone from £119m pa under iFollow to £179m pa. I was under the impression that iFollow income was split based on each clubs subscribers, but under the new Sky deal it is quoted as being 80% Championship / 12% League 1 / 8% League 2
So IF iFollow was on that basis, Rovers would have received £119m x 12% / 24 = £595k
They now get £179m x 12% / 24 = £895k. £300k more than last year + Overseas iFollow income still. The increase equates to £13k a game, so this weekend, with Tickets in the Thatchers for £20, we are talking about 650 fans. Less when you take into account drinks, food bought and that's not taking into account the atmosphere
Clearly if you are doing well with big / sell out crowds, it's great news, if you are down the bottom with crowds impacted, it's probably a great buffer. Certainly helps the clubs with small crowds best,
