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Post by simon1883 on Jun 30, 2016 7:29:14 GMT
The club has bigger issues than the marketing at the minute. What's the point in trying to increase the marketing budget/effort when you are selling a pile of crap?
The club needs to sort the ground The club needs to add additional seats The club needs to tart up the bars The board are obviously finding some unexpected stuff that needs sorting. Darrell needs backing for recruitment Kit supplier contract needed sorting
There is no point marketing a product that is not fit for purpose. The club will sort the basics first, then they will have something to market. All this improves the match day experience - and that is what you are selling/marketing.
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Post by Deleted on Jun 30, 2016 8:58:22 GMT
The club has bigger issues than the marketing at the minute. What's the point in trying to increase the marketing budget/effort when you are selling a pile of crap? The club needs to sort the ground The club needs to add additional seats The club needs to tart up the bars The board are obviously finding some unexpected stuff that needs sorting. Darrell needs backing for recruitment Kit supplier contract needed sorting There is no point marketing a product that is not fit for purpose. The club will sort the basics first, then they will have something to market. All this improves the match day experience - and that is what you are selling/marketing. No matter how poor certain areas if the club are, we still need an adequate marketing presence. There will never be a time when everything is perfect and we may never have another period which is as successful as the last 24 months. The iron is hot. We can market potential if nothing else.
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Post by fanboy on Jun 30, 2016 11:06:44 GMT
Wael has brought in a new Marketing guy, and he'll be hot on the case.
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Marketing
Jun 30, 2016 12:26:00 GMT
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Post by baggins on Jun 30, 2016 12:26:00 GMT
Wael has brought in a new Marketing guy, and he'll be hot on the case. Brief or suit?
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Post by simon1883 on Jun 30, 2016 13:04:55 GMT
The club has bigger issues than the marketing at the minute. What's the point in trying to increase the marketing budget/effort when you are selling a pile of crap? The club needs to sort the ground The club needs to add additional seats The club needs to tart up the bars The board are obviously finding some unexpected stuff that needs sorting. Darrell needs backing for recruitment Kit supplier contract needed sorting There is no point marketing a product that is not fit for purpose. The club will sort the basics first, then they will have something to market. All this improves the match day experience - and that is what you are selling/marketing. No matter how poor certain areas if the club are, we still need an adequate marketing presence. There will never be a time when everything is perfect and we may never have another period which is as successful as the last 24 months. The iron is hot. We can market potential if nothing else. We have adequate marketing presence - albeit slightly social media biased. For me, this will get fixed over time, once they have sorted the immediate issues - reference to SH comments about the Mem "barely" passing the safety cert. They have taken on a massive project and the priorities seemingly change weekly as more and more becomes apparent.
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Post by knowall on Jun 30, 2016 14:46:37 GMT
Under the old regime the marketing dept (sic) was basically just Becky and ad hoc help from Dave Sams, Ian Holtby, (Boycie?) and the girls in the shop. This is not a dig at any of the staff as they do a great job and have been understaffed since relegation, but when will the club step up a level? I know Messrs Hamer and Wael are looking at big investment but sometimes the little things matter. The 1883 club may have seen an increase, but is that not due to the natural reaction to two unprecendented seasons of success? I think to not get 100 companies to join is just not very good.
The Welly makes an absolute fortunate off the backs of Rovers yet doesn't put one penny into the club. Depending on your viewpoint they could have killed the club. Why don't their regulars (or the club?) ask them to join the 1883 club (the entry date for the sponsorship draw has gone, but they can still give us the money. The lack of the end of season party at the mem/bus tour and maybe no Fun Day could deprive the club of tens of thousands of pounds at a time when there is not a lot of cashflow. The Cardiff game has been announced as kid a quid. Lots of fans have said the club should make this offer more often, but we are again preeching to the converted. Why not get the players to attend schools during the early part of pre season with flyers advertising the game. We need to build up the support now, not suddenly when the UWE is finished. We don't want to appear to believe in the film cliche "if they build it, they will come". We have done great marketing before. When Helpline started the club arranged for Alan Warboys to come down and give a speech how the fans couldn't let the club die and i know that several players were asked to phone season tickets holders to ask them to join. I know someone who joined because Steve White came round with an application form to his house as he lived less than a mile away. There must be hundreds of simple ideas like this that could be suggested from the forum alone. It just needs someone with the time and the budget (and authority) at the club to be able to make them happen. Name another club that has more than the 1883
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Post by Deleted on Jun 30, 2016 14:52:57 GMT
No matter how poor certain areas if the club are, we still need an adequate marketing presence. There will never be a time when everything is perfect and we may never have another period which is as successful as the last 24 months. The iron is hot. We can market potential if nothing else. We have adequate marketing presence - albeit slightly social media biased. For me, this will get fixed over time, once they have sorted the immediate issues - reference to SH comments about the Mem "barely" passing the safety cert. They have taken on a massive project and the priorities seemingly change weekly as more and more becomes apparent. The Mem passing safety reqs and marketing are completely separate areas of the club. Isn't there a team of employees? I don't accept the priority excuse tbh, neither a reliance on how much "they' have taken on. Operation of the clubs different areas should be headed up by qualified personnel. We aren't a Downs team with Jonny 5 hats running everything. The point is lost now anyway.
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Post by knowall on Jun 30, 2016 15:05:38 GMT
We have adequate marketing presence - albeit slightly social media biased. For me, this will get fixed over time, once they have sorted the immediate issues - reference to SH comments about the Mem "barely" passing the safety cert. They have taken on a massive project and the priorities seemingly change weekly as more and more becomes apparent. The Mem passing safety reqs and marketing are completely separate areas of the club.Isn't there a team of employees? I don't accept the priority excuse tbh, neither a reliance on how much "they' have taken on. Operation of the clubs different areas should be headed up by qualified personnel. We aren't a Downs team with Jonny 5 hats running everything. The point is lost now anyway. Both cost money - and time - priorities!
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Post by hargravegas on Jul 2, 2016 8:43:01 GMT
it is odd that they havent announced the date of the Fun day yet, makes planning ahead difficult, though I assume Darrel's wedding / holiday might be the reason?
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Post by knowall on Jul 2, 2016 11:42:27 GMT
it is odd that they havent announced the date of the Fun day yet, makes planning ahead difficult, though I assume Darrel's wedding / holiday might be the reason? and the point of the fun day is? Personally I would suggest it would be more appropriate for the Supporters Club to organise a fun day - it would give them something to do and could be real fun with Ken Masters and BSS in clowns outfits complete with big red noses.
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Post by Topper Gas on Jul 2, 2016 14:18:26 GMT
it is odd that they havent announced the date of the Fun day yet, makes planning ahead difficult, though I assume Darrel's wedding / holiday might be the reason? Really? That sounds like an excuse/reason the old BoD would roll out. Assuming the CE Sabbrell tour is still going ahead then I can see having a Fun Day on the Sunday, then going on tour early on the Monday might not be practical for the players.
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Marketing
Jul 2, 2016 18:16:45 GMT
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Post by youmadethatup on Jul 2, 2016 18:16:45 GMT
The club has bigger issues than the marketing at the minute. What's the point in trying to increase the marketing budget/effort when you are selling a pile of crap? The club needs to sort the ground The club needs to add additional seats The club needs to tart up the bars The board are obviously finding some unexpected stuff that needs sorting. Darrell needs backing for recruitment Kit supplier contract needed sorting There is no point marketing a product that is not fit for purpose. The club will sort the basics first, then they will have something to market. All this improves the match day experience - and that is what you are selling/marketing. The club could have looked at turning the west enclosure into a seated area ,incorporating the family terrace and south west stand. Then having a small covered terrace where the south stand is for away fans. Thus allowing the previous away terrace to be part of the east terrace for home fans. I believe if may be possible to construct a partial roof for the east terrace that doesn't obstruct views from the east stand.
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Post by Topper Gas on Jul 2, 2016 18:50:50 GMT
Surely seating the Weat Enclosure would dramatically cut the attendance figure, probably by over 50% in that area? I also can't see a temporary stand in ever going to pass H&S rules for terracing rather than seating. Assuming we're only staying at the Mem in the short term bringing back the South West stand seems to make the most sense, although I'd make that a family stand.
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Marketing
Jul 2, 2016 20:42:03 GMT
via mobile
Post by youmadethatup on Jul 2, 2016 20:42:03 GMT
Surely seating the Weat Enclosure would dramatically cut the attendance figure, probably by over 50% in that area? I also can't see a temporary stand in ever going to pass H&S rules for terracing rather than seating. Assuming we're only staying at the Mem in the short term bringing back the South West stand seems to make the most sense, although I'd make that a family stand. You also have to look ahead to the off chance of getting promotion and the fact the clock will then tick for all seating or face relegation. As we do not know the timetable for a new stadium yet all possibilities have to be looked into. Plenty of non league clubs have temporary terracing though I would think perm terracing would be installed if that was an option ( and compensate for reduced numbers from West stand) . The mem will drop down to about 7000 anyway if enforced seating has to be installed to meet league standards for the championship.This is an issue Burton will have to deal with over the next couple of years if they stay up.
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Post by simon1883 on Jul 4, 2016 7:09:05 GMT
But you get three 3 years to sort the seating out so that us not going to pose great problems is it?
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Post by gasincider on Jul 4, 2016 7:35:23 GMT
Assuming the CE Sabbrell tour is still going ahead then I can see having a Fun Day on the Sunday, then going on tour early on the Monday might not be practical for the players. I would say the complete opposite is true. As our players live in many places both near and far, calling them all together, the day before flying out gets everyone together for a final briefing as would be needed in any event. The fun day has already been agreed for the day before anyway so I am told.
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Marketing
Jul 4, 2016 20:08:06 GMT
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Post by youmadethatup on Jul 4, 2016 20:08:06 GMT
But you get three 3 years to sort the seating out so that us not going to pose great problems is it? You would hope not. BRFC got permission to redevelop the mem in 2007 after previously being given permission to build a new all seater stand where the north terrace is. 2016 and we have just reinstalled an extra tent and improved the big tent. No new all seater stand ,no redeveloped memorial stadium and no new stadium being constructed at this time. It's taken over ten years to get nowhere but talk a lot of crap. I would suggest a very real plan needs to be in place to make the mem all seater in four years time maximum.....and then get back to stadium dreaming again. As a club BRFC are running out of other people to blame on the stadium front and people eventually realise the problems were always much closer to home. Hopefully the new owners and board will be different , they need to be very careful on stadium talk .....any failures will see them lose the fans trust and belief.
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