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Post by Centenary Gas on Jul 5, 2015 14:05:35 GMT
Bradford City have sold 17,000 season tickets, up from 12,000 last year. How? A bit of long term thinking with their prices. They charge £149 for an adult and £99 for a junior.
I hope if we ever get the UWE we would do the same, but I would doubt it. We would probably sell them for £300, sell the usual 3,000 plus 2,000 on top.
Football is hugely habitual. If we copied Bradfords pricing system in the first year in the UWE and shouted it from the rooftops, we could end up like Brighton, who have 24,000 season ticket holders and had to expand their new stadium shortly after opening it. It wasn't long before they had crowds lower than ours.
Can I see it happening? No. But I hope so. One year of cheap prices could set the club up with much higher crowds for years. The UWE would be the perfect catalyst to do it as well.
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Post by Deleted on Jul 5, 2015 14:24:30 GMT
You just know if UWE happens tickets will go up 20%
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Post by long john silver on Jul 5, 2015 14:44:29 GMT
You just know if UWE happens tickets will go up 20% I don't see why it would , if it happens it would of cost the club nothing . Don't see why they would have to up the price unless we end up in league 1 |
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Post by Centenary Gas on Jul 5, 2015 15:09:40 GMT
You just know if UWE happens tickets will go up 20% 20% increase, same as now, little difference. Same, short sigted stuff... |
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Post by Deleted on Jul 5, 2015 16:35:53 GMT
Bradford City have sold 17,000 season tickets, up from 12,000 last year. How? A bit of long term thinking with their prices. They charge £149 for an adult and £99 for a junior. I hope if we ever get the UWE we would do the same, but I would doubt it. We would probably sell them for £300, sell the usual 3,000 plus 2,000 on top. Football is hugely habitual. If we copied Bradfords pricing system in the first year in the UWE and shouted it from the rooftops, we could end up like Brighton, who have 24,000 season ticket holders and had to expand their new stadium shortly after opening it. It wasn't long before they had crowds lower than ours. Can I see it happening? No. But I hope so. One year of cheap prices could set the club up with much higher crowds for years. The UWE would be the perfect catalyst to do it as well. There is a bit more to it than that Bradford City have enjoyed much more recent success than we have including an League cup final, an FA Quarter final beating Chelsea at stamford bridge on the way amongst other notables. They are a division higher than us and they have a large all seater stadium. This club is at an impasse untill we know the court case outcome so I think we have done well to hold it together and emerge as one of the fancied sides in this division. If somehow we did end up at the UWE with security of tenure then we might be in a position to make gestures like Bradford's, but we arn't there yet. |
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Post by gasincider on Jul 5, 2015 16:40:15 GMT
Perhaps the fact that we don't have 17000 attendances might have something to do with it. If we reduced the prices to that level we would go bankrupt.
If we start getting 17000 at UWE I would hope we kept prices the same to fund an attempt on the championship. As you go up the leagues you need more money to compete.
I wonder what Bradfords total gate receipts over a season are? Probably not much different to ours.
At a guess I'd say £2m based on those figures. If we average 7000 @ £300, we would receive £2.1m.
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Post by Centenary Gas on Jul 5, 2015 18:00:53 GMT
Perhaps the fact that we don't have 17000 attendances might have something to do with it. If we reduced the prices to that level we would go bankrupt. If we start getting 17000 at UWE I would hope we kept prices the same to fund an attempt on the championship. As you go up the leagues you need more money to compete. I wonder what Bradfords total gate receipts over a season are? Probably not much different to ours. At a guess I'd say £2m based on those figures. If we average 7000 @ £300, we would receive £2.1m. We sell 3000 season tickets, but many of those will be concession. Say half of them cost £100, and half £250. Thats barely £400k after VAT. Bradfords season ticket sales are £1.7m after VAT... I'm not suggesting we do this at the Mem. But if a few extra thousand were to buy season tickets, many of those would continue buying them for years after, and I'd imagine it would more than pay for itself many times over. If we reduced our prices to Bradfords, we would only need to sell about a third more to generate the same income. Hardly financial suicide, and on the back of a promotion could be massively successful. City were getting gates of 5-7,000 back in the 90's. They got promoted, reduced their prices, and ever since have consistently shifted 10k season tickets every year. Several of my friends from the red side bought their first season ticket for exactly that reason, and some still go today. |
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Post by spiess1 on Jul 5, 2015 18:09:39 GMT
Wonder why the other 91 clubs haven't followed suit if it is such a good idea.
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Post by Gas-Ed on Jul 5, 2015 18:13:22 GMT
Sheff Utd do a deal for students where tickets are £5 for midweek games. When we go to UWE, we have to take advantage of having 2,000 students living next door.
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Post by pirateman on Jul 5, 2015 18:15:13 GMT
Wonder if the club could do some research.Questionnaire re whether you would buy an ST at various prices. This would also have to ask how may matches you now attend to see how much profit the club would make at each price.
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Post by Centenary Gas on Jul 5, 2015 19:02:18 GMT
Wonder if the club could do some research.Questionnaire re whether you would buy an ST at various prices. This would also have to ask how may matches you now attend to see how much profit the club would make at each price. It's not just the immediate benefit though. How much is it work to have 500, 1000, 3,000 additional people buying season tickets for the next 1-50 years.. |
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Post by pudseygas on Jul 5, 2015 19:26:27 GMT
IF uwe happens then a ST tiered system might be an idea to boost sales
If 5000 sign up its x amount
7000 sign up its x minus 10%
10000 then another 10%
Or something along those lines...
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Post by Deleted on Jul 5, 2015 19:48:02 GMT
Wonder why the other 91 clubs haven't followed suit if it is such a good idea. You could compile a list pretty easily if you think about it. Chelsea don't need to, for example..... |
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Post by Deleted on Jul 5, 2015 20:01:52 GMT
I'm not sure ST price reductions are the way to attract casual fans, especially students. Matchday prices are way more important.
Offers and reductions allow those with less time/money to go, and in the case of students if they ever get a job in Bristol and remain here, they're always going to favour Rovers. That's short term increase in crowds and long term potentially. We might have trouble attracting students now cos we're no where near any...
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Post by pirateman on Jul 5, 2015 20:19:08 GMT
Wonder if the club could do some research.Questionnaire re whether you would buy an ST at various prices. This would also have to ask how may matches you now attend to see how much profit the club would make at each price. It's not just the immediate benefit though. How much is it work to have 500, 1000, 3,000 additional people buying season tickets for the next 1-50 years.. I agree Centenary,but the club would also have to work out whether we could survive in the short term |
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Post by Centenary Gas on Jul 5, 2015 22:39:27 GMT
It's not just the immediate benefit though. How much is it work to have 500, 1000, 3,000 additional people buying season tickets for the next 1-50 years.. I agree Centenary,but the club would also have to work out whether we could survive in the short term Considering we pay our 2nd choice goalkeeper £100k a year, if we were to spend £30m on a new stadium then I'm sure the board could find a way to handle a small loss in season ticket sales. The likelyhood however, is that it would increase income if it was marketed properly. As said above, getting the same income from Bradfords prices just needs a 30% increase in sales. It's the massive potential pull of the first season in a new stadium that the club cannot afford to miss out on. Get them in from day one, get the thing filled and it may just stay that way. Brighton before their new stadium... 2009-2010 6293 2008-2009 6092 2007-2008 5936 2006-2007 6047 2005-2006 6802 2004-2005 6426 2003-2004 6247 2002-2003 6650 And after...
Brighton have sold more than 23,000 tickets for the club’s Amex stadium next season as demand continues to defy expectation.
A club official confirmed today that, in addition to the 19,000 season ticket holders already signed up from last year, the ticket office had flogged another 4,000. |
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Post by RD on Jul 6, 2015 8:58:46 GMT
Well the first thing we would have to bring back i Student Season Tickets!!
Having a stadium on a University complex with no student concessions would be as crazy as offering Balanta a 5-year contract on £3k per week and a yearly all-expenses paid gift card to Burger King.
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Post by Henbury Gas on Jul 6, 2015 8:59:46 GMT
Well the first thing we would have to bring back i Student Season Tickets!! Having a stadium on a University complex with no student concessions would be as crazy as offering Balanta a 5-year contract on £3k per week and a yearly all-expenses paid gift card to Burger King and Nandos. Students should pay more they get interest free loans for life   |
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Post by Deleted on Jul 6, 2015 13:00:55 GMT
Perhaps the fact that we don't have 17000 attendances might have something to do with it. If we reduced the prices to that level we would go bankrupt. If we start getting 17000 at UWE I would hope we kept prices the same to fund an attempt on the championship. As you go up the leagues you need more money to compete. I wonder what Bradfords total gate receipts over a season are? Probably not much different to ours. At a guess I'd say £2m based on those figures. If we average 7000 @ £300, we would receive £2.1m. We sell 3000 season tickets, but many of those will be concession. Say half of them cost £100, and half £250. Thats barely £400k after VAT. Bradfords season ticket sales are £1.7m after VAT... I'm not suggesting we do this at the Mem. But if a few extra thousand were to buy season tickets, many of those would continue buying them for years after, and I'd imagine it would more than pay for itself many times over. If we reduced our prices to Bradfords, we would only need to sell about a third more to generate the same income. Hardly financial suicide, and on the back of a promotion could be massively successful. City were getting gates of 5-7,000 back in the 90's. They got promoted, reduced their prices, and ever since have consistently shifted 10k season tickets every year. Several of my friends from the red side bought their first season ticket for exactly that reason, and some still go today. That's all well and good but how many extra pay on the day fans do Bradford attract? very few so the income from those 17000 season tickets is basically all they will get,whereas if Rovers sell 3500 season tickets then the rest of the attendees are paying more or less 20 per game so 4000 x 20 is an extra 80,000 x 23 is 1.84 million so very little difference in the income |
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Post by Deleted on Jul 6, 2015 13:03:51 GMT
I agree Centenary,but the club would also have to work out whether we could survive in the short term Considering we pay our 2nd choice goalkeeper £100k a year, if we were to spend £30m on a new stadium then I'm sure the board could find a way to handle a small loss in season ticket sales. The likelyhood however, is that it would increase income if it was marketed properly. As said above, getting the same income from Bradfords prices just needs a 30% increase in sales. It's the massive potential pull of the first season in a new stadium that the club cannot afford to miss out on. Get them in from day one, get the thing filled and it may just stay that way. Brighton before their new stadium... 2009-2010 6293 2008-2009 6092 2007-2008 5936 2006-2007 6047 2005-2006 6802 2004-2005 6426 2003-2004 6247 2002-2003 6650 And after...
Brighton have sold more than 23,000 tickets for the club’s Amex stadium next season as demand continues to defy expectation.
A club official confirmed today that, in addition to the 19,000 season ticket holders already signed up from last year, the ticket office had flogged another 4,000.What division is Brighton in as opposed to Rovers,you are not comparing like for like and they do not have competition for fans |
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